Abstract
The article examines the importance of geographical names of the physico-geographical region - Saryarka, for the development of tourism in this region and analyzes specific data on the vision, formation and features of the names of nature reserves in the study of toponyms of this region. The nomination of the features of geographical names of objects of the Saryarka nature reserve fund was based on geological, natural-geographical, historical and linguistic data. The origin and etymology of the toponyms of this region are investigated according to the actual data. It was revealed that the reserve fund and natural monuments indicate the natural features of toponyms. A map of toponyms was compiled, which reflects the natural and recreational resources of Saryarka. Saryarka is a vast mountainous region of Kazakhstan, rich in natural, historical and cultural attractions. The geographical names of the objects of the nature reserve fund of the region not only reflect the natural and historical features of the area, but also play a key role in the development of tourism potential. In this study, the influence of toponyms on the perception of tourist sites was examined, as well as a comparative analysis with other regions of Kazakhstan and neighboring countries.