Abstract
The article is devoted to the consideration of issues related to the peculiarities of the impact of technological transformations in the information and communication sphere on the processes of political development, in the aspect of studying and analyzing the potential of modern information and communication technologies as a tool for influencing public consciousness. The paper shows that the development of information and communication technologies in the Internet space significantly affects the content parameters of the functioning of modern political regimes, and also contributes to the evolution of traditional models of democracy. The article proves that today a society is being formed in which the main value is no longer the information itself, but communication technologies and communication channels. Not information, but communication links and communication opportunities turn out to be the main political value in modern society. Political information outside the context of the possibilities of its use in the processes of communication interaction, according to the author, loses its traditional value. On the contrary, the main value, including political, today is the possibility of communication interaction, in connection with which modern communication technologies are aimed at creating effective global forms of communication, new mechanisms of communication interaction.