Abstract
Purpose of the research lies in the deep analysis of domestic and international experience in shifting to «green» economy, justification of green growth development based on ecological branding as acknowledged world trend. Methodology – the research applies such approaches as comparative, systematic, dialectical. Scientific references observation to define tendencies in the concept of shifting to «green» economy are studied as well. Originality / value of the research is in the argumentation of the relevance of the concept of transition to “green” economy in Kazakhstan and some foreign countries based on ecological branding as an active driver of economic growth to achieve the purposes of sustainable development. Findings – primary evolution steps in transition to “green” economy in the Republic of Kazakhstan, key directions as a tool to provide national economic and ecological safety are taken into consideration. Needs for investments to shift to «green» economy, obstacles and restraining barriers to develop and install renewable sources of energy are defined as well. The article shows the experience of some countries to transit to “green” economy as a significant aspect to solve massive ecological, social and economic problems. The research studies possibilities to use certain aspects of international experience in Kazakhstan for a further development of «green» economy based on greening taking into account economic and social specificity.