Abstract
The article discusses the opportunities and challenges of implementing artificial intelligence (AI) in higher education. Important applications of AI such as personalization of learning, automation of the educational process, support for inclusion and the growth of digital competencies are taken into account. It was noted that AI improves the effectiveness of learning and equips students with the skills needed in the modern workforce. However, there are some barriers to the use of these technologies such as technological limitations, the need for teacher training, concerns about data security and moral considerations. In addition to discussing the potential of future applications of intelligent technologies in education, the article offers useful suggestions for the successful integration of AI into university curricula. The study highlights the importance of finding a balance between educational humanitarian principles and technological possibilities.