Abstract
In the digital age, the reading habits of Kazakh youth have transformed significantly. This study investigates the impact of digitalization on their reading culture, examining factors contributing to the decline of traditional print formats and their effects on reading frequency, preferences and comprehension. The research explores the role of social communications, electronic devices and online resources in shaping these changes. Using a survey method, data was collected from university students—undergraduates and doctoral candidates—revealing both positive and negative impacts of digital platforms. While offering convenience and interactivity, these platforms also bring challenges, such as information overload and distractions. Surprisingly, the younger generation shows increased consumption of content in the Kazakh language compared to older generations. Understanding these preferences is crucial for preserving linguistic, moral and aesthetic values. The study contributes to the broader discourse on digitization, advocating for balanced strategies that leverage digital advantages while safeguarding traditional reading practices.