Abstract
Technology does not stand still and plays an important and decisive role in our daily lives, constantly creating new and unique opportunities to improve various areas, including transport and urban infrastructure. Our project is aimed at actively introducing advanced augmented reality technologies into the daily lives of consumers to optimize traffic and improve the overall safety of drivers. The mobile application we are developing combines unique elements of augmented reality (AR) and gamification, offering users rewards and bonuses for compliance with traffic and safety rules. This innovation contributes to the formation of more responsible behavior on the roads and helps to reduce the number of violations, as well as contributes to the reduction of accidents. The use of augmented reality technologies provides convenient and intuitive navigation, imposing visual clues on the surrounding world, which helps drivers to better navigate difficult areas. This allows the driver to make more informed decisions and improve driving skills. Our goal is to make these innovative and useful technologies available to every user, so that their trips become not only safe, but also interesting and exciting, turning ordinary trips into new experiences. The projectis especially relevant for major cities of Kazakhstan, such as Almaty, Astana and other megacities, where serious problems of traffic accidents and constant traffic jams require new, effective and modern solutions.