Abstract
Kazakhstan, special attention is paid to the formation of the country’s tourist image and the promotion of the national tourist product in the world market of tourist services. For this purpose, Kazakhstan’s annual participation in major international exhibitions and fairs is ensured. Event tourism is a progressively developing type of tourism. Festivals play an important role in event tourism, as they are its core and can attract a huge influx of tourists and influence the sustainable development of tourism in the country. Kazakhstan has hidden potential for organizing various festivals that can help increase the number of travelers. Event tourism is developed by hosting various large-scale events, the main purpose of which is the development of domestic tourism and contribution to the country’s economy. Event tourism is one of the catalysts for the development of tourism infrastructure, contributing to the formation of a positive image of the region as a tourism industry. All effects, both positive and negative, from hosting events should be assessed to achieve strategic objectives for the development of tourism in the region.