Abstract
The article examines the problems of sustainable social and economic development of the region of the mineral and raw material cluster associated with the search for the effectiveness of personnel management at the enterprise level.It is stated that under the conditions of economic turbulence, stagnation of production, sluggish growth of real income and wages, the issue of motivation and its connection with labor productivity becomes a major goal.The conclusion is made that the motivation to labour exceeds the compulsion which is higher than the personal inclination to labour.In this case, the personal desire to effective work is low and subsequently it reduces labor productivity and increases staff turnover.The statement is justified that a decrease in the importance of external negative motives and (or) an increase in the importance of external positive incentives and internal incentives will lead to better motivation to work, which will contribute to an increase in labor productivity.In its turn, an enterprise with such attitude will be more resistant to external influences.