Abstract
This research aims to pinpoint the core challenges surrounding the demand for fruits and vegetables within Kazakhstan's agro-industrial markets, focusing on enhancing competitiveness.this scientific article drawing on both local and international scholarly works concerning Kazakhstan's agricultural competitiveness and the global economy.Emphasizing the need to boost product competitiveness in food markets amid current agricultural development, the article underscores the significance of fostering market-oriented economic mechanisms.While transitioning the domestic agro-industrial complex towards market-based relations offers socio-economic opportunities, the article also presents practical proposals to tackle key competitiveness issues in agricultural production.This scientific article shows the main directions of increasing the competitiveness of the agricultural economy: fostering innovation, implementing targeted state policies, enhancing scientific and personnel support, optimizing resource utilization, and promoting food import substitution.A great potential has been identified for the production of vegetables and fruits, taking into account the high demand for them from neighboring countries.The implementation of the results of scientific research on competitiveness and increasing export products is proposed.