Аннотация
For the modern Kazakh society, the education of youth through a media culture based on spiritual, cultural and moral values is an urgent research problem. The article analyzes the possibilities, essence and significance of the educational potential of media culture in the formation of students' personality. In the course of this study, the educational aspects of TV programs aimed at spiritual thinking and successful socialization, developing the skills necessary for young people to be confident and successful in a changing world, were considered. The article also presents the results of an empirical study aimed at studying the educational influence of media culture on students. The role of national TV channels in society and personality formation has been clarified. Based on the results of a survey conducted in the practical part of our study, it was found that the quality of TV programs, the impact on mass consciousness and the education of future specialists is significant. 210 students of various faculties of al-Farabi Kazakh National University took part in the survey. It is proved that the results of research with university students are able to qualitatively change the impact on the mass consciousness and education of young people by attracting highly qualified teachers to create programs According to the results of the study, it is proved that the participation of teachers, the involvement of highly qualified specialists in the creation of programs can influence the mass consciousness and education of young people.Methods of analysis, sorting, questioning, diagnostics, pedagogical experiment, mathematical and statistical processing were used in the course of the study. Key words: public opinion, television program, media culture, personality education, national TV channel, experiment.