Аннотация
This study examines the vital role of local community involvement in promoting sustainable tourism development in Kazakhstan's Mangystau region. By applying a SWOT (strengths, weaknesses, opportunities, threats) analysis, the research evaluates the effects of community participation on tourism efforts, highlighting both the challenges and potential advantages. The study concludes that active engagement by local communities enriches the authenticity of the tourism experience, helps preserve cultural heritage, and ensures fair economic distribution. However, the region encounters significant challenges such as inadequate infrastructure, limited marketing capabilities, and a shortage of tourism-related skills among residents. The results underscore the importance of strategic planning, capacity building, and cooperation among government agencies, local communities, and private entities to advance sustainable tourism in Mangystau. This strategy is essential for balancing economic growth with environmental and cultural conservation, ultimately positioning Mangystau as a prominent destination for sustainable and cultural tourism in Central Asia.