Аннотация
Abstract The relevance of this study consists in the entire society’s strong awareness of the need for gender equality, not only in a practical sense but also at the level of communicative culture. This culture strongly influences people’s self-awareness and often determines their role in everyday life, depending on the attitude inherent in the lexical units that are applied to an individual. The purpose of the study is the most complete consideration of the specific features of gender stereotype functioning and development in the Kazakh language in different aspects, the identification of types of gender vocabulary, and consideration of the historical and cultural context of the development and functioning of a gender stereotype in the Kazakh language. Both linguistic and historical methods were used, which allowed for considering the communicative culture of the Kazakh language not only in modern realities but also in a historical context. As a result of the study, the phraseologisms of the Kazakh language, including gender stereotypes, were considered, and the features of gender stereotype development in the historical context were considered. As a result of the study, a conclusion was made about the specific features of the development and functioning of the gender stereotype in the Kazakh language, its spread in the communicative culture of the Republic of Kazakhstan, the influence on the perception of individuals due to the use of gender-coloured lexical units in their address, and the definition of gender stereotypes of “masculinity” and “femininity” was made, which allowed for a more accurate classification of the gender-coloured group of lexical units in the Kazakh language.