Аннотация
This research explores the crucial role of English language proficiency in the tourism and hospitality sectors, emphasizing the need for effective teaching strategies to enhance speaking skills among students. Through qualitative analysis, the study examines current instructional practices, identifies challenges such as understanding accents and using industry-specific vocabulary, and evaluates the importance of English fluency for career success. Preferred activities include group discussions, storytelling, and role-plays, highlighting the value of interactive learning. The study also underscores the significance of technology and real-life conversation opportunities in language learning. Recommendations include prioritizing tailored language instruction, embracing experiential learning, and leveraging technological resources to foster proficiency. Ultimately, the research aims to equip future tourism professionals with the necessary linguistic and communicative competencies to excel in a globalized industry.