Аннотация
In the modern world of entrepreneurship, success depends on an understanding of the internal and external environment. This article examines the key elements and strategies of entrepreneurship with a focus on the methodology of creating startups. In addition, the article examines the importance of innovation in the formation of business models and the impact of breakthrough technologies such as artificial intelligence, ML and automation on startups. The importance of using advanced technologies and implementing flexible methodologies and approaches to customer development is emphasized to navigate the dynamic and evolving entrepreneurial landscape.