Аннотация
Digital marketing has become a vital part of every business in the modern era of Kazakhstan's business world. The problem is that entrepreneurs and marketers have brought themselves into the digital marketing framework and kept in mind its benefits. This part of the world's corporate world develops only within the limits of social networks. The study aims to show the current effectiveness of digital marketing and the factors that influence digital transformation. The goal is also to discuss new marketing platforms for business development and promotion. The focus of the study was to identify the factors that affect the development of the effectiveness of digital marketing in Kazakhstan. After analyzing the data, choosing the best model, and testing the theory, the study recommends alternative digital targeting platforms. The main point raised in the survey is to help local entrepreneurs increase sales through a high-quality marketing strategy, which will help local marketers open the boundaries of digital marketing development in Kazakhstan.