Аннотация
The article is an analysis of current trends and prospects for the development of financial technologies (fintech) in the banking sector. A comparative analysis is carried out between developed foreign countries, including the USA and the UK, and Kazakhstan as a country with a developing fintech market. The study reveals several key results. Firstly, the difference in the volume of investments in fintech between foreign countries and Kazakhstan. Secondly, the study draws attention to the cooperation between banks and fintech companies. The third important aspect is the regulatory environment. A comparative analysis of regulatory acts and legislation in foreign countries and Kazakhstan was carried out to assess the impact of regulation on the development of fintech, as well as an analysis of statistical data on the volume of investments, the number of fintech startups and the use of fintech services in different countries. The results of the article also note the growth of consumer demand for fintech services in different countries. It is important that fintech companies and banks pay attention to improving financial literacy and customer awareness. Fintech research leaves many opportunities for further research and development in this area. Fintech continues to transform the banking sector, and understanding its dynamics and challenges is key to successful development in the future.