Аннотация
This article discusses the modern model of category management in the FMCG market.Category management is a strategic approach to product category management that involves analyzing data and consumer behavior to improve product range, pricing, promotion, and placement.The article discusses the importance of the FMCG market and the critical elements of a modern category management model, including data analytics, the interaction between retailers and suppliers, and customer focus.The article also explores the challenges and opportunities for adopting a modern category management model, such as the need to invest in technology and the potential to increase sales and profitability.Overall, the article highlights the importance of a modern approach to category management in the FMCG market and provides information for companies seeking to improve their category management strategies.As a result of the study, a step-by-step model for implementing a category management system was formed based on the experience of international companies.Companies in the manufacturing and trading sectors of the market can use the resulting methodology.