Аннотация
The scientific article investigates the development of a new package of materials with increased requirements. To determine how relevant the selected clothing package was, studies were conducted. The mass market market of Almaty was investigated. The results of the survey revealed that the consumer wants to have a product made of modern fabric, made with high quality, that the cost may be slightly higher than on the market, and necessarily taking into account the fashion trend for the current year. As a result of the study, a demi-season trench coat made of eco-leather material was selected for design.