Аннотация
The authors consider linguoculturology through the science of neuropsychology. They define and clarify the concepts necessary for the review of linguoculturology and the linguistic picture of the world through neuroscience, which can reveal the impact of culture and language on human consciousness. The problem is that the research on unconscious processes is not sufficiently widely disclosed and remains little studied. The goal is to identify the relationship between language and cultural concepts that most effectively affect the human subconscious. The tasks are to determine the relationship between culture and language through the neuropsychological prism of response triggers; to consider the manifestation of culture, which is reflected in the language, in unconscious - psychic suggestion; to establish the interdependence of national-specific features of the genesis of the linguistic worldview through ambivalent concepts. The relevance lies in the growing attention of the international community on the correlation of truth and “fake”, acceptance and rejection, as well as a broad interest in the field of neuropsychology. The methodology of this work is a descriptive review of EEG (electroencephalogram), MRI (magnetic resonance imaging), and sound recording devices. The main conclusions. Human triggers (triggers) are inseparable from culture, language, and communication methods that lead to a narrowed perception of one’s own response. The manifestation of culture is reflected in the language, influences the people’s perceptions and their beliefs, where suggestion affects human consciousness.