Аннотация
In this paper, the authors focused on the ways in which the current entrepreneurship activities should be environmentally oriented since nowadays the environmental factor has become the main access factor to foreign markets, while the domestic market became limited by environmental requirements. Also, were identified which are the main barriers to development the market for environmentally friendly products: low income of the majority of the population, lack of innovation, market saturation with consumer products, low state support for business in solving environmental issues, weak investment incentives.