Аннотация
The strategy for the development of industrial enterprises in the conditions of global competition, high growth rates, and ensuring national security of Kazakhstan is aimed at innovative management of the production of high-tech products based on assessments of its competitiveness. Consequently, the practice of top managers indicates that they pay special attention to the study and research in the production of high-tech products in order to ensure the competitiveness of the enterprise. The description of the production cycle from the perspective of the application of various economic models allows the manager to make optimal management decisions in the production of high-tech engineering products only on the basis of effective communication. The hypothesis of the scientific article is the statement that in the conditions of the digital economy, the used definitions of the competitiveness of high-tech products require the study of methods of their assessment, taking into account marketing tools based on full and reliable information. Therefore, the article suggests the use of a complex indicator to determine the competitiveness of hightech products, taking into account the determination of the factors of the significance of event marketing and the inclusion in the methodology of assessing the competitiveness of high-tech products - the indicator "the significance of event marketing", based on the use of relevant and reliable information.