Аннотация
Digitalization allows to expand consumers circle, attracting new audience: viewers, listeners, readers faster than just a few years ago. However, the problem of popularizing Kazakh music is still relevant. Some methods of digitalization of cultural objects, proposed in this paper, bring new opportunities to the global scientific environment for studying and familiarizing with cultural values, and also allow to acquire new experience of interacting with cultural content. Using a set of research methods, the authors studied several projects of a non-profit organization in the cultural field and trace and offer for a discussion several tools to implement each project separately. Its prospects also lead to the search for relevant tools for the further promoting creative product. Projects, implemented over the past 4 years have been, analyzed. The optimal models and tools for promoting are presented, justified not only by the theoretical base, but, first of all, by practical experience, including the experience of successful international projects. The necessary favorable environment for modern users of creative products and attracted new opportunities for popularization of Kazakh academic music, have been created by digital technologies. The gradual deployment of one creative product, its variability and multi-stage nature leads to the emergence of completely new solutions for Kazakh music promotion and popularization using modern technologies. The projects described in this article and tools for their implementation determine the optimal models for promoting a cultural product. The practical value of the study can be used as an example of the possibilities for implementing creative projects.