Аннотация
The article considers the psychological basis of linguoecology study and shows the importance of student-specific biological; psychological, and social features, and individual characteristics in linguoecological education. Ways to ensure a healthy relationship between teacher and student have been identified taking into account the styles of pedagogical communication and the basic values. Students were classified according to the nature of the learning activity and the corresponding model of action. The article answers the questions: "Who are the people who have earned the title of Z generation, digital youth, what are their qualities?" The crisis in the language environment of young people and the violation of language purity are analyzed in connection with the deviations in the moral, ethical, psychological, social, and economic aspects.