Аннотация
The article discusses the market of paper and paper products in Kazakhstan, including the companies – main player on the market. The authors presented a brief report on the activities of each of five companies. The aim of the article was to make the analysis of competitors for the subsidiary of “Bumazhniy zavod” LLP on the paper market. A competitive comparative analysis of companies in the Kazakhstan market includes such factors as market share, sales volume, price level, profitability level, product quality, level of technologies, types of advertising used by firms in marketing strategies. In addition, it was identified the main competitive advantages for the subsidiary of “Bumazhniy zavod” LLP in Kazakhstan.