Аннотация
This article is dedicated to the case study of the television discourse in Kazakhstan. Using the communicative and pragmatic approach, the author studies the causes of the “mankurtism” occurrence on the Kazakhstani television. Referring to the research of Kazakh linguists, the author considers the issue related to the observance of the language balance 50/50, according to which the share of broadcasting in the Kazakh language shall account for 50 percent, and another share of 50 percent is reserved for the broadcasting in Russian. Using the method of interpretation, аs a part of the undertaken study, the mistakes concerning the language use in the media discourse, have been analyzed as exemplified by the Kazakhstani Talent Show and Review TV programs. Аs well as there have been given the data on the findings of a sociological survey on a topic titled the National Self-Determination in Kazakhstan. The method of the experiment is selected with the aim of identifying places of “mankurtism” in society.