Аннотация
At the present time, globalization does not leave aside even the most remote and sparsely populated areas of our country, bringing its negative consequences there, exerting a direct impact on all social processes. The inclusion of the Arctic in the sphere of global economic and political interestsas well as active state and supranational influence on the traditional economy and the traditional way of life of the indigenous peoples of the Russian Arctic lead to serious and often non-positive transformations in their behavior. The life values of the indigenous small-numbered peoples can be used as an indicator that reveals the globalization trends in the Russian Arctic. This study is aimed at identifying the dominant values among the indigenous peoples of the Russian Arctic - the Nenets and the impact of globalization on them. To study their life values, we used an adapted version of Sh. Schwartz's PVQ-R questionnaire. As a result of the study, significant differences were found among the Nenets and the residents of Central Russia in values such as conformity, tradition, independence, achievement and security. Such values as safety and independence are significantly higher among the Nenets in comparison with the urban residents of the Central Russia, which, according to some researchers, may be due to living conditions in the North. In general, the life values of the indigenous peoples of the Russian Arctic are quite stable, which is explained by their cultural characteristics.