Аннотация
The relevance of the topic lies in the fact that the transition to innovative personal management is currently a global trend to improve enterprise management processes in the context of deep integration of the world market, high-tech industries, increased competition and improved uncertainty of the external environment in relation to the enterprise, considering the motivational system. The purpose of the research is to study the role of motivation and corporate culture as the basis for innovative development and improving the productivity of an organization. The database was used by a banking organization; for instance, during the study the approaches of scientists were studied and diagnostic methods for studying the components of corporate culture were selected. Based on the results, a model of practical implementation was formulated, and a sociological experiment was conducted. On this ground using results of the experiment, statistical data on labour productivity were obtained and methodological recommendations were made for using the model proposed in the article. The results obtained are presented as a diagnostic tool and used to include the contact centre management in the work process.