Аннотация
The role of information and communication technology in the formation of cognitive activity of students are considered in the article. The relevance of this study in the education system used in the educational process of universities of the Republic of Kazakhstan is analyzed. The concepts of “cognitive activity”, “cognitive activity and structure of activity”, “information and communication technologies” are clarified in the article and the relevance of the use of information and communication technologies in modern lessons is given. The forms, methods and means of enhancing the cognitive activity of students are analyzed. The main factors that motivate students to be active are listed. The possibilities of information and communication technologies that contribute to the development of cognitive interest of students are highlighted. It also presents the capabilities of multimedia technology in enhancing the cognitive activity of students, lists the main elements of this technology and the didactic capabilities of multimedia presentations.