Аннотация
The study of the theoretical aspect of immersive technologies in the field of journalism is relevant from the point of view of expanding the capabilities of modern journalism in the era of scientific and technological progress. The problem is that at this stage, the phenomenon of digital immersive journal- ism has not been studied in Kazakhstan in all its directions, and the lack of knowledge of the theoretical base affects the analysis of the practical application of immersive journalism products in the mass com- munication system. Journalistic materials shot, for example, with panoramic cameras, were not widely distributed among professional journalists for a number of subjective reasons. Along with this, experts point out one of the main problems - the observance of professional ethics in the application of immer- sive technologies in journalism. The purpose of the scientific article: to talk about digital immersive jour- nalism, its role in society, to show some features of the popular immersion journalism formats, including 360-degree video filming. Research methods include analysis of existing theoretical and practical direc- tions in the field in question, a sociological survey. The results of the study are designed to actualize the topic of the application of digital immersive technologies in modern journalism and demonstrate the prospects for its development in the coming years.