Аннотация
This work is devoted to the research of onym's essence as a linguocognitive, linguocultural and pragmatic sign. The problem of the research is relevant due to the insufficient knowledge about the essence of proper name, determination of its place in the system of nominative and cognitive signs, and incomplete identification of its speech and language nature. The purpose of the work is to consider the proper name “Abai” as a precedent phenomenon. We establish and present the linguocognitive, cultural and pragmatic essence of the phenomenological personality's name, which allows us to reveal various knowledge about the Kazakh enlightener, assess his personality, analyze of the language and culture native speakers’ attitude to the poet. We use an integrated methodological paradigm based on anthropocentric, cognitive and functional principles. Within its framework we use knowledge from various sciences (cognitive linguistics, linguoculturology, pragmatics, communicative linguistics). We prove the verbal and linguistic, cognitive and culturological essence of the onym “Abai”. We draw conclusions about the precedent of this onyme. Applicable scope – linguistics, cognitive linguistics.