Аннотация
We consider the equivalence of source and translation texts. Currently, various ways to achieve the adequacy of texts are being studied, which proves the relevance of this problem. We propose equivalence techniques based on the reproduction of the content side of the text that conveys the author’s meaning. In this case the purpose of the study is to describe the strategies of meaning, the strategies of transformations used by the poet to achieve the adequacy of the source text content. The study applied the methods of comparative and translation analysis. The characteristic features of the translation, the correlation of the concepts “literary text”, “image of the author”, “author’s modality”, “idiostyle of the author” are analyzed in the research. The components of the modeled system and its types are identified and justified. Based on the study, we propose ways to achieve the adequacy of the content side of the text, the equivalence of translations based on the material of Abai’s poetry texts. We substantiate the ways to achieve equivalence of the author’s modality using strategies for transforming formal means of the idiostyle of the source text. We also prove the possibility of using the method of reproducing the source text content through the strategy of meaning and transformation.