Аннотация
In modern society, women's entrepreneurship has a special role. Woman entrepreneur is the bearer of new thinking, philosophy and lifestyle, values and morality. The female factor is aggressively breaking into the modern picture of the world, demanding a rethinking of the ultimate foundations of a new civilization. The study was based on the analysis of scientific literature on the formation and development of female entrepreneurship, the survey of women involved in entrepreneurial activities, the analysis of statistical reporting. The motives of women’s participation in business are analyzed. The structure of the motives of small business is proposed and the features of the motivations of women entrepreneurs are highlighted. The study identified the types of women entrepreneurs. The article shows the development trends of women’s entrepreneurship in Kazakhstan and identified the problems of its development.