Аннотация
The frame-analysis of the news plots' text component is the base of the article.The research material is news blocks of the Kazakhstani TV-channel "CTC" (commercial television channel) left in air during the period from 2008 to 2013 (5 years).Basic method is content-analyses.On concrete examples it is proved that journalists effectively apply specific cognitive receptions: framing and reframing, which were originally developed in the field of artificial intelligence's creation.It confirms permeability of the borders and susceptibility of linguistic sciences, in particular, cognitive linguistics.