Аннотация
The article is devoted to the study of the essence of ecotourism and the analysis of the economic, social and environmental consequences of the development of ecotourism in modern conditions. The research methodology is based on the application of general scientific methods of cognition such as analysis, synthesis and generalization. The information base of the study was made up of scientific publications on the topic of ecotourism, published in foreign peer-reviewed journals, as well as data from international organizations and statistical bodies. The article outlines measures aimed at reducing negative impacts and increasing economic benefits from ecotourism. The problems of development of ecotourism in Kazakhstan are identified and recommendations are given for their elimination, the implementation of which can help increase the potential of Kazakhstan in the development of ecotourism. The results of the study can be used in the preparation of lecture materials in the relevant discipline, and can also serve as a starting point for more in-depth research.