Аннотация
Speaking, by being a part of the paradigm of linguistic communication, with the help of the emotionally expressive coloring of the word conveys the imagery of human thought. The Kazakh people attached particular importance to oral transmission and intelligible presentation of thought. Therefore, the oral conversational style, nature and oratory of Kazakhs have always been distinguished by originality and artistry. These questions in oral speech are reflected through the word. The article examines the features of the speaking process in theoretical and pragmatic aspects of the word. The main goal is to analyze conceptual and semantic problems aimed at understanding the word as a communicative unit. The actual problems of the speaking process today are the issues of the two-sidedness of the speech act, the ways of communicating thoughts and the use of language norms.