Аннотация
The article analyzes various concepts that occur in the paradigm of modern scientific approaches to pun. Currently, there is no clear opinion among researchers regarding the definition of the essence of this stylistic approach. Therefore, in linguistics, scientists interpret such a stylistic approach as a pun from different sides. A pun is also called a sharp word or a language game. It is described in the form of a stylistic turn or miniatures based on the play of words, their sound similarities in different meanings, a concept that gives a comic tone to speech. Despite the ambiguity of the origin of the word pun, modern lexicographic publications recognize it as a word that unwittingly gives ambiguity, is prone to humor, and is similar in sound, caused by homonymy. Indeed, the language game of pun is based on homonyms that sound the same but have different meanings. By its very nature, wordplay is a kind of short-form pun. Pun is one of the ways to enrich the language and word formation, which is an effective means of learning the capabilities of the language. Therefore, it is proved that a pun is one of the ways to create a new image by transforming the formed language material.