Аннотация
The term «concept» is considered from the point of view as a new science that has emerged within the framework of the anthropocentric paradigm — linguoculturology. The characteristic features of concepts with different semantic components in structure and character are analyzed. The article generalizes the presence of an image-associative layer of concepts — one of the most important features that differs from the term and has the necessary communicative and semantic representation. On the basis of this study, the authors have proposed viewing concepts as a structure consisting of the inter-zone, extra-zone, quasi-zone and quasientropy. It is revealed that the means of the concepts representation, which is the center of the conceptual layer of language consciousness, around which additional layers are grouped. Associative vectors diverge from the «value-accented point of consciousness». The language or speech unit, with the help of which is updating the «Central point» of the concept.