Аннотация
The article discusses some global trends in the field of education and higher education studies and their acceptance in the Republic of Kazakhstan, in particular, the transformations associated with the concept of Industry 4.0. The study will examine the following questions: How does the university change in the conditions of the digitalization of all areas of human activity, including knowledge? What will be the consequences of such changes for society? The digital transformation of the university is primarily changing its communication practices. It is communication and its structural changes that underlie structural changes in power. According to some theorists (Hannah Arendt, Jürgen Habermas), public communication is possible only if there is a public space (public sphere). These ideas are based on the idea of ‘public’ expressed in Kant’s political work. The study will attempt to theorize whether communication design is possible and which academic communication is better suited to the ideals of a democratic society. Keywords: the Republic of Kazakhstan, 4