Аннотация
The purpose of the study is to investigate the effectiveness of using information and communication technologies (ICT) to optimize investment policy decision-making for economic entities. The research tasks include analyzing the potential of ICT in enhancing investment decisions, performing a SWOT analysis of Kazakhstan's agricultural sector, comparing ICT use in the agricultural sectors of the United States and Kazakhstan, and developing strategies for integrating ICT in Kazakhstan's agricultural sector. The technical problem is to develop and implement ICT solutions that enhance investment policy decision-making in dynamic environments. The mathematical methods used include statistical analysis, optimization techniques, and predictive modeling to evaluate the effectiveness of ICT and develop implementation strategies in the agricultural sector. The study found significant potential for using modern information and communication technologies to enhance the investment policy decision-making of economic entities. These technologies facilitate the optimization of operations in a dynamic environment, improving production, marketing, business activity, and ultimately boosting the investment appeal of the entity.