Аннотация
The article deals with the problems of the cultural determination of the formation of ecological consciousness and ecological activity in the modern world. In the scientific literature, this question is at the stage of initial development. The existing range of concepts, beliefs, and ideas in this area are characterized by extreme instability, and polyphony, which makes it timely, in this regard, to study the cultural and ideological prerequisites for the formation of an ecological culture system. Another aspect of the actualization of the problem is the need to concretize the goals of applying the concept of the formation of ecological consciousness in practice, that is, the need for a methodological analysis of the ways of its concrete implementation. Determining the direction and effectiveness of the impact of conceptual values can become the basis for rebuilding existing and creating new cultural and ideological programs.