Аннотация
The paper investigates the nuances surrounding the cultivation of creative entrepreneurship within the realm of classical music, employing rigorous qualitative research methods. Through in-depth interviews, ten pivotal criteria have been discerned, wielding substantial influence over the entrepreneurial landscape within the creative sector. To glean a comprehensive understanding, twenty-two expert respondents were categorized into age brackets, facilitating a nuanced comparison of their perspectives across each criterion. The utilization of expert assessment techniques, specifically ranking the weight and significance of each criterion, further refines the analysis and contributes to a nuanced portrayal of entrepreneurial development in the creative domain. Furthermore, the research contextualizes these findings within the broader socio-economic and cultural dynamics shaping the creative sector. By examining the intersection of market demand, and entrepreneurial acumen, the study elucidates the strategic imperatives driving success in classical music entrepreneurship. Moreover, the paper explores the implications of digitalization and globalization on entrepreneurial practices within the creative domain. With the advent of new technologies and evolving consumer preferences, entrepreneurs must navigate an increasingly interconnected and competitive landscape. This necessitates a reevaluation of traditional business models and a proactive approach to harnessing emerging opportunities in the digital age. Overall, the paper contributes to a deeper understanding of the strategic criteria underpinning entrepreneurial progression in the creative sector, offering valuable insights for practitioners, policymakers, and scholars alike. Key words: creative entrepreneurship, qualitative research methods, entrepreneurial criteria, theory development, expert assessment.