Аннотация
The article delves into the intricate concept of tourist attractiveness, exploring the diverse array of elements that contribute to the attractiveness of a specific destination, place, or object for travelers. It comprehensively reviews existing methodologies for identifying and defining the constituent factors that shape overall tourist appeal, considering both broad perspectives and more nuanced categories such as destination attractiveness or allure of specific types of tourism. The outcome of this study is a meticulous examination of the components comprising tourism attractiveness, organized into distinct categories encompassing nature, culture and heritage, tourism infrastructure, sustainability, digitalization and broader tourism development, sports and entertainment, as well as hospitality and local communities.