Аннотация
Natural environment elements (NEEs) – important resources and conditions of rural areas which to support the activities or to create the difficulties for agritourism development. Analysis and accounting of the NEEs of rural areas will allow to use them effectively and to help avoid major mistakes in the agritourism organization. Needs of agritourists and agrotour's organizers should be taking into account in framework of NEEs assessment. The concept of the author's methodology for studying the impact of NEEs on agritourists and agritourism development is briefly described.