Аннотация
The purpose of this article is to investigate the features of the sustainable development of tourism and place of memory in the Eurasian region with the help of fairs. The research paper examines the impact of the fair phenomenon on the countries of the Eurasian region, within the framework of the concepts of sustainable development of the tourism industry. In the study, special attention was paid to the functions of the local population and administration in the productive growth and sustainable development of fair tourism. For that, a survey of the population of the Republic of Kazakhstan on the topic of attitudes to fair events as part of the sustainable development of tourism in the country was carried out. The survey revealed a positive trend in the respondents’ attitude to fairs in Kazakhstan as a tool in the development of sustainable tourism.