Аннотация
Such a specific element of political communication as a slogan, which is often used within election campaign, has been to the present day a less studied issue in the Russian and Kazakh political linguistics. Nowadays this genre of political text is being mainly mastered by the sociologists, politologists, image-makers, etc., dealing with the issues of electoral technologies. This article deals with the study of functional-semantic features of lexical units of a political slogan which are characteristic for the election campaigns of Russia and Kazakhstan held in the period of recent decades. This research analyze common lexems associated with the election process and detecting a high degree of frequency. It is the commonly used vocabularythat forms the basis of the dictionary of any national language.The works of famous Russian, Kazakh and foreign linguists form the methodological basis of the article. The factual material of the research allowed using several methods such as comparative-contrastive, statistical, descriptive and etc. The comparative analysis revealed not only universal lexical-semantic units, but also the differences of lexical items, which are reflected in the slogans of election campaigns of both countries. The results of the study show that the functioning of a political slogan is determined by its main communicative objective–to establish the dialogue between the participants of the electoral process.