Аннотация
Language, as an instrument of socialization, reveals the most important aspects of the relationship between individuals and society, while national linguistic personality reflects the characteristics of national culture and attitude. To understand a certain national personality, one must express its cultural values and specific attributes on the basis of these aforementioned aspects. In this regard, this paper examines the ideological and cultural core of the Russian and Kazakh people by focusing on certain cultural, symbolic, and stereotypical features. Comparative analysis of the Kazakh and Russian linguistic personalities shows that fundamental reforms in ideological, political, and social spheres have transformed the national linguistic personalities of both these regions.