Аннотация
Global integration process influenced the development of technologies and the extension of the information industry around the world. Due to technological innovations borders of delivering information between sectors of traditional systems of mass communication are changing. This process will lead to the creation of new mass media systems. In the space of extending mass communication sphere the press and broadcasting are considered as the “old”, traditional mass media, the appearance of new channels of delivering information and the information, based on a digitalization, are defined as the “new media”. Global distribution of information and communication creates opportunities for free communication at different levels: vertical, horizontal, network, mass and individual. Models of change of media systems in Kazakhstan and abroad become similar, and the tendency of globalization plays an important role in this process. It is difficult to distinguish the mass and personal form of communications. But the consumption of new media has more individual and interactive character.