Аннотация
Career orientations are studied in psychological and pedagogical science in the context of solving the problem of developing life plans. Today, there is no doubt about the need to transform public gender consciousness. This has prompted the adoption of the Gender Equality Strategy in the Republic of Kazakhstan, one of the objectives of which is to develop “new models of gender self-awareness”. The aim of this study is to identify and analyze gender differences in the axiological sphere, particularly in the career orientations of educational institution leaders. Career orientations are defined as specific forms of expression of individual value orientations and social attitudes that determine the choice of professional strategies, leadership style, and the specifics of organizational behavior. The study emphasizes that career attitudes not only shape individual professional trajectories but also contribute to the creation of a favorable psychological climate within the team. The results of the experimental study confirmed the primary hypothesis: a gender balance in the behavioral characteristics of managers working in tandem is essential for high social management effectiveness, as measured by employee satisfaction. The empirical results revealed significant, complementary differences between male and female leaders. This complementarity fosters a sustainable gender balance in managerial behavior and contributes to the improved performance of educational institutions.