Аннотация
Annotation.This article examines the integration of media technology into English language teaching in higher education, driven by the need to enhance student motivation amid the declining effectiveness of traditional methods.The research aims to explore how digital tools such as interactive platforms (Wordwall, LearningApps), gamification and AIdriven resources (ChatGPT, Grammapp) can improve motivation, participation and learning outcomes among university students.The study focuses on blended learning models of teaching that combine innovative technologies with established traditional pedagogical approaches.Its scientific and practical significance lies in developing effective strategies to create authentic language environments, support diverse learning styles and foster collaborative skills.The study proposes a localized model for applying media technologies in the Kazakhstani context, based on experimental data from Pavlodar Pedagogical University named after A. Margulan.The research's contribution includes providing empirically grounded recommendations for creating inclusive and motivating educational environments, advancing language education modernization in Kazakhstan and beyond.