Аннотация
This study investigates the current applications of augmented reality and virtual reality in English language learning, focusing on their potential to enhance language proficiency, cultural understanding, and student motivation. Despite growing interest in immersive technologies, research on their integration in language education remains limited, particularly regarding empirical evidence of effectiveness. The study aims to examine how augmented reality and virtual reality techniques can enrich instructional practices and bridge the gap between classroom learning and real-world experiences. The methodology involved surveys, interviews, and experimental analysis with 103 participants randomly assigned to an experimental group, which received AR and VR-enhanced instruction, and a control group, which followed traditional methods. The experimental intervention included virtual language simulations, interactive exercises, and immersive learning environments. Findings indicate that AR and VR applications positively influence student engagement, learning outcomes, and adaptability to diverse learning styles. The study underscores the significance of integrating immersive technologies in language education and highlights the need for continued research and development to optimize instructional design and educational impact. Keywords: Augmented reality; education; immersive learning; language learning; virtual reality.